In the world of small business marketing, finding a way to get the maximum amount of customers from your marketing efforts should be the ultimate goal. With all of the tools at your fingertips, you can market your business without ever having to leave the comfort of your shared office space. One of the best and most innovative ways to get your business some more attention is by using video. The power of Youtube is a great marketing tool for a small business and can be very successful if used the right way. Here are a few tips on how to make your video marketing campaign a success.
Know Who You Are Marketing to
The first thing that needs to be decided when trying to develop a video for your business is who you are making the video for. This means that you will need to assess who your target demographic is and how best to reach them. The more you know about who you need to target the video to, the easier it will be to make it the right way.
Asking for Likes is Okay
Another thing that you need to remember about a video marketing campaign is that it is okay for you to ask for likes on your social media and website pages. Many people think that it is tacky or desperate to ask for likes, but it is very natural and in most cases very effective to boot. Generally, the first time a customer will see your video is on your website, so putting a link on your page and asking them to go and like it will be a great way to build your likes up. The more visibility that you give your video, the better the success rate will be.
When in need of a shared office space, the team at Premier Executive Center can help you out.
Charlene Laurent December 16th, 2014
Posted In: Office news, shared office
