Every business owner is continually exploring creative options to increase sales and reach new clients. Before spending money on an airplane sign to fly your logo across the beach, consider some more simple and inexpensive options that can be fun for your team to create as well.
Start a Company Newsletter
Do you have a newsletter yet? If not, you’re missing out on one of the simplest way to generate more leads. Make sure you put a newsletter sign up in every possible place that makes sense on your website.
With a newsletter, not only do you have a captive audience (people have to opt-in to your newsletter) but email pathways are a great way to avoid getting lost in all the Internet noise. Again, do not make it all about your business. Instead, share with your contacts your insights, recent wins you created for your customers and industry news.
Get Out To Networking Events
While a lot of action happens in the digital world, the real world still provides a lot of advantages — especially networking events. Even events that do not directly pertain to your business can provide you with some of the most valuable contacts and leads. You will meet more people, expand your network and gain referrals. Plus, it’s a great way to build your brand awareness. Make sure to bring business cards and do not be afraid to ask the people you meet for their support. Check out the Fort Myers Professional Networking Meetup page here for some great opportunities.
Reach Out To Your Current Customer Base and Encourage Referrals
One great way to get more leads is to start with your current client base. Are there other services they may need? Where are they now versus when they first started with your company? How can you help them get where they need to be? Another great way is to increase referrals from your current client base. Word-of-mouth marketing is like wildfire and is a very easy way to grow your leads. With an executive office suite at Premier Centre, you will make the first best impression with your new clients.
It may sound simple, but make sure you do whatever you promised in your initial approach to potential new clients. Even if that is only to call back in a month’s time.
frontdeskadmin July 21st, 2017